Leveraging Technology to Improve Your Tasting & Tap Room

For Wine Tasting and Tap Room owners, selecting the right technology pairing can be a daunting task. These days, having a modern tech setup is crucial to ensure secure transactions and guarantee your loyal customers stay updated with your beverage offerings and clubs.
With so many companies offering the latest solutions, it’s important to know what these platforms offer while understanding what each feature can do to improve your business.

Point of Sale

If you and your tasting or tap room offer small plates or appetizers for your patrons, a simple POS solution may be the right fit. For your storefront, speed is the name of the game; efficiently attend to your clients without needing to train additional staff or overhaul your operative flow.
POS solutions offer an array of end-to-end features that work harmoniously with your business. As a tasting or tap room owner, let’s explore how you can best leverage this technology to grow your business.

Mobile POS

Mobility is key in a tasting room setting, a table-side ordering solution allows staff to take orders and process payments directly at the table or tasting bar, reducing wait times and improving customer satisfaction.

Customer Loyalty

Fostering strong customer relationships through a loyalty program creates a sense of community and personalization, leading to increased customer satisfaction and long-term success for the tasting room.

Promotions & Discounts

Integrated promotional and discount features allow owners to run special promotions, discounts, or wine club perks to incentivize purchases and drive sales.

Tasting & Tap Room Table Management

Features like table management or seating assignment, reservation management, and waitlist functionality help streamline operations during busy tasting room hours.


Many tasting room owners also sell their wines online. Integration with e-commerce platforms or online marketplaces enables seamless inventory management and order fulfillment across both online and offline channels.

Reporting & Analytics

Weekly & Monthly reports give tasting and tap room owners insights into sales trends, customer behavior, client demographics, and inventory performance. This allows owners to make data-driven decisions to grow their winery.

Club Management

Wine clubs are a consistent source of revenue for many wineries and tasting rooms. Depending on the club’s frequency and levels of membership, using a cost effective wine club management solution will help you streamline your flow and reduce operational costs.
A comprehensive wine club software allows you and your team to have oversight on your growing membership and inventory, all while facilitating recurring payments between you and your customers. Let’s deeper to see how you can benefit from integrating some of these features into your wine clubs.

Inventory Management

Effortlessly track, organize, and update stock levels, ensuring you’re always in control. Let your vendors know that you’re running low, while you spend more time delighting your members with exceptional wines.

Shipping/Tax Compliance

Seamlessly handle tax calculations and shipping regulations, staying compliant with ease. ,A wine management software will speed up your operating flow, facilitating everything from tax compliance to label printing.

Wine Club Management

Easily create different wine clubs, member accounts, organize tastings, and track shipments, all in one place. Input order substitutions to better tend to your client’s needs and tastes. Club management allows you to spend less time on admin tasks and more time creating memorable wine experiences for your members.

Customer Relations Management

With an integrated CRM, winery owners can streamline your customer management process across your wine club, tasting room, and e-commerce shop. Capture and centralize customer data including contact info, club info, purchase history, and life time value.

Integrated Payments

Efficiently and securely process payments for club memberships & wine purchases. Simplify customer checkout, minimize mistakes, and track revenue instantly.

This blog post was brought to you by Vivid Commerce

If you are still unsure on what solution is best for you and your business, use our team at Vivid Commerce as a resource to help you customize a cost-efficient solution. If you plan on attending the Tap Room & Tasting Expo, come stop by Vivid Commerce’s booth (#408) to see how we can add value to your current setup.

For Tasting & Tap Room attendees, Vivid Commerce is offering new customers complimentary smart terminals when they sign-up. Additionally Vino is offering Tasting & Tap Room attendees complimentary wine club software. Reach out to their team: here