Cynthia Sterling


Cynthia Sterling is the founder and creative director of Sterling Creativeworks, a strategy, branding, and packaging agency dedicated to building standout wine, spirits and beer brands. Her firm’s naming, positioning and design work has been instrumental in the growth of category leaders such as Beringer, Gabbiano and Chandon. She holds a BFA in graphic design from California College of the Arts.  Her book, “Branding: Distilled” was released in 2015 and is currently available at

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