Marc de Kuyper


Marc de Kuyper is the eldest of the 11th generation of De Kuyper Royal Distillers, founded in 1695 and one of the oldest family distilleries in the world. With factories and sales offices in The Netherlands, Belgium and the United States, and partnerships in more than 130 countries, Marc’s family name is printed on more than 70 million bottles annually.

Based on his first-hand experience as CEO of Royal Dutch Distillers – a division of the business Marc started in Miami in 2010 and grew into an organization that represented eight brands – Marc made a life-changing decision in 2018 to leave the family business and dedicate his time to creating innovative technologies that will revolutionize the beverage alcohol and hospitality industries. For good and for the better.

Shortly after, Marc founded Miami-based Overproof, Overproof is the first and only AI-driven business intelligence company that creates commercial planning, execution and tracking tools for the beverage alcohol and hospitality industries. With this venture, Marc brings together his network, real-life experience with the challenges of building brands from the ground up, his passion for the alcoholic beverage industry and his background in technology.

Marc has successfully secured multiple rounds of investments, and has grown Overproof to more than 30 full- and part-time employees located in Miami, Fla., and Santa Fe, Argentina. Importantly, from the onset, Marc structured Overproof to balance profit and purpose. Through social impact goals focused on the hospitality community and environment, Overproof is on a targeted mission to change the beverage alcohol industry for good.


Learn more about Overproof


Driving Growth Through Distribution