Michael Varda is the Founder of Craft Beer Advisory Services (CBAS), the first and only full-service market research firm exclusively dedicated to craft beer. He began his professional career in market research roles advising some of the nation’s top universities on attracting students and several Fortune 50 companies on improving brand perceptions. In addition to CBAS, he also leads brand perception research at a Fortune 100 financial firm. Combining his research skill with a passion for craft beer, CBAS was born in Fall 2021. Since its founding, Michael has delivered CBAS research to more than 250 breweries in 45+ states and 10+ countries.