Sarah Montague


Sarah Montague, Chief Marketing Officer at John Anthony Family of Wines, leads the marketing for JaM Cellars, Presenting Sponsor of BottleRock Napa Valley. Over the last 25 years, Montague has led branding and marketing strategy for brands including Kraft, Quaker, Nike, VW, Wells Fargo, eBay and Taco Bell. In her Napa-based consulting practice CMO In A Bottle she worked with BottleRock and Napa Valley wineries to help them connect with and delight consumers. Today, building the JaM Cellars brand with wines Butter Chardonnay, JaM Cabernet and Toast Sparkling, Montague oversees channel strategy and executions to create a branded ecosystem and community of JaMLovers. Montague lives in Napa with her husband Alan and is currently studying for her Wine Industry eMBA with Sonoma State University.

Learn more about FARM Napa Valley, JaM Cellars


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