Making Events Produce for Your Brand

Events in the beverage industry are taking off and the trend to create new and exciting opportunities to engage the consumer with your product are endless! Craft beverage producers have the unique opportunity to work with events on a more personal level and customize event activations to maximize engagement and exposure. Hear from this panel of event producers, marketer and beverage producers alike to learn new ideas and insights on how to take your event experiences to the next level as a brand!


  • Learn how to approach events about participation in their program
  • Use your brand identity to create collaborative opportunities with the event that may not already exist
  • Develop co-marketing strategies and unique event activations to set your brand apart
  • Find opportunities to think outside the box to create a mutually supportive relationship with the event



Mecaela Miller

Creator and Owner The Rooted Fork

Fearon May Deweese

Owner Fearon May Events, Patron Circle and Vintner Circle Director for Napa Valley Film Festival

Jenni Karakasevic

Co-Owner Charbay® Distillery & Winery

Rod Santos

NorCal West Market Manager Drake's Brewing Company

Sarah Montague

Chief Marketing Officer FARM Napa Valley, JaM Cellars