Craft by the Numbers
The session will dive into the latest trend data encompassing all of the craft beverage segments, including case volume and sales figures. We’ll analyze which segments are growing fastest, which styles and flavors are trending with consumers and what new segments are likely to emerge. We’ll also explore the latest demographic data relating to the craft beverage drinker.
Objectives:
- Provide actionable market intelligence enabling craft producers to hone their marketing strategies.
- Get a sense of what product innovation will look like a few years from now.
- Explore the latest trends in beverage packaging.
- Learn about consumer habits to speak more directly to your target market.
