Direct to Consumer Sales Dos and Don’ts

Selling wine and craft brew direct to consumer provides greater profit margins but also requires careful planning to ensure orders are shipped in a timely and safe manner and that the company stays connected with consumers in between visits. Sandra Hess, founder of DTC Wine Workshops presents at industry trade shows and events both nationally and internationally.


  • How to set up a solid DTC Sales Division
  • Selecting the ideal blend of technical tools and processes to sell and service DTC audiences nationally
  • Five tips for staying connected in between visits
  • Proven conversion strategies



Sandra Hess

Founder DTC Wine Workshops