Extending Your Brand – Developing Your Strategy

More and more producers and brands are looking to profit by taking advantage of new audiences, products and niches. Brand extension, done right, can lead to bigger profits and a stronger market presence, but there are important considerations to be made before moving forward.  Understand the path to success including internal extension and external partnership opportunities. Identify any compliance speed bumps along the way.



Scott Rosenbaum

Chief Executive Officer Ah So Insights

Cheri Reese

Co-Owner Far North Spirits

Alex Grelli

Partner Wigle Whiskey/Pittsburgh Distilling Co. Co-Owner Threadbare Cider and Mead

CJ Fowler

Partner Goat Rodeo Capital