Keynote: How to Win in the Retail Space by Elias Aguliera, Senior VP of Merchandising, Total Wine & More

Eli Aguilera is the Senior VP of Merchandising at Total Wine & More.  He partners with over 3,000 suppliers and leads an organization that has over 30,000 SKUs of Spirits and Beer.  Total Wine & More is the largest independent retailer of Wine, Spirits and Beer in the country and is one of the fastest […]

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Distribution Strategy Part II: Sales, Marketing & PR for Distribution

Successful distribution requires a sales, marketing and PR strategy which is aligned with the overall distribution approach.  Building a sales, marketing and PR strategy based on how and where – tasting rooms, self-distribution, home market, etc. – will be instrumental in your brand success.  Partnering with your distributor and understanding their marketing and sales efforts […]

Distribution Strategy Part I: Do the 4 Ps Still Matter?

The 4 Ps, Price, Product, Placement, Promotion, have always been the cornerstones of distribution.  But with the proliferation of independent producers, the consolidation of distribution and the introduction of technology and regulatory changes are the 4 Ps still the driving factors for success?  Understand what roles self-distribution, DTC and tasting rooms can play in the […]

The Distributor/Producer Partnership Part III: When the Partnership Changes, What Are Your Options?

Continue the discussion on what are your options when your distributor producer partnership changes.

The Distributor/Producer Partnership Part III: When the Partnership Changes, What Are Your Options?

What happens when your partnership changes? Just like any relationship – business or personal – change is inevitable, but some changes require more action than others.   As distributors continue to consolidate and craft and independent producers continue to grow, what’s best for your business and do you have options? Is there ever a time to […]