Archives
Unstoppable You: Dream Without Limits
Do you have a dream or a goal you’ve been trying to achieve, but you feel stuck or afraid to take that next step outside your comfort zone? Beth will share inspiring stories and strategies to help you shift your mindset and empowering techniques to become unstoppable both personally and professionally! Discover the things that […]
Keynote – A Non-Traditional Road into the Craft Beverage Industry
In this session, attendees will hear from Lori Ajax, the first chief of the Bureau of Cannabis Control in California, as she shares her unique journey to a career in the craft beverage industry. Ajax’s career has taken her from the California Department of Alcoholic Beverage Control to the regulation of medical and adult-use of […]
Break
Registration
Registration
Keynote – Breaking The Rules: Unorthodox Strategies for Competing with The Big Boys
Craft brands simply don’t have the budgets to compete with the liquor giants. Here are some tips on how you can beat them at their own game through playing by your own set of (legal) rules.
Modern Sales Strategies for Modern Times
The environment for craft beverages has changed a great deal in just the last 6-7 years. Much of what used to work no longer works or works as well. Makers need to adjust to the new realities. This session will cover best sales and marketing strategies to build your customer base and increase your sales. […]
Non-Traditional Brands in a Traditional Market Place
90% of new products fail, therefore, non-traditional brands in traditional marketplace face extra challenges to breakthrough and generate trial and repeat. In this session, a panel of non-traditional beverage producers will discuss the challenges and opportunities. They will talk about the increasing popularity of unique and flavorful products and how using consumer preferences and behaviors […]
The Legal Campfire: Labels, Ingredients, Wages, Business Structure, DEI, Property Ownership, Operations, Cannabis, and S’Mores
Today’s alcoholic beverage space is a whirlwind of evolving regulations, guidelines, best practices, and legal hurdles. Join our veteran panel of craft beverage attorneys around the campfire to address current changes and challenges in the economy, the market, and the legal landscape. Topics will range from Labels, Ingredients, and Operations to Wages, DEI, and Disability […]
Lunch in the Exhibit Hall
(Conferees only/ticket required)
