Designing the Ideal Brand for Your Target Consumer

In today’s age of uncertainty, Beer, Wine, and Spirit Brands have adapted to new business models, with a heavy focus on digital media. As most businesses are rebuilding their brand’s digital presence, it’s clear that even during a pandemic, a successful redesign can change everything. Experience a compelling conversation with lead industry professionals as they share their take on brand building, packaging innovation, and agency collaboration in the era of COVID-19. Most importantly, bring your questions! Our panel of powerhouse creatives are ready to answer any questions about building your brand’s success, both digitally and on the shelf.

Presenters

 

Cynthia Sterling

Principal/Creative Director Sterling Creativeworks
 

Justin Witt

Creative Director, Digital Media Team Affinity Creative
 

Rodrigo Maturana

CMO Fetzer
 

Skyler Fancher

CRO Anchorage Distillery
 

Ed Rice

Managing Director Affinity Creative
 

Bob Kersten

Directory of Strategy Affinity Creative