Designing the Ideal Brand for Your Target Consumer

In today’s age of uncertainty, Beer, Wine, and Spirit Brands have adapted to new business models, with a heavy focus on digital media. As most businesses are rebuilding their brand’s digital presence, it’s clear that even during a pandemic, a successful redesign can change everything. Experience a compelling conversation with lead industry professionals as they share their take on brand building, packaging innovation, and agency collaboration in the era of COVID-19. Most importantly, bring your questions! Our panel of powerhouse creatives are ready to answer any questions about building your brand’s success, both digitally and on the shelf.



Cynthia Sterling

Principal/Creative Director Sterling Creativeworks

Justin Witt

Creative Director, Digital Media Team Affinity Creative

Rodrigo Maturana

CMO Fetzer

Skyler Fancher

CRO Anchorage Distillery

Ed Rice

Managing Director Affinity Creative

Bob Kersten

Directory of Strategy Affinity Creative