Making Events Produce for Your Brand
Events in the beverage industry are taking off and the trend to create new and exciting opportunities to engage the consumer with your product are endless! Craft beverage producers have the unique opportunity to work with events on a more personal level and customize event activations to maximize engagement and exposure. Hear from this panel of event producers, marketer and beverage producers alike to learn new ideas and insights on how to take your event experiences to the next level as a brand!
Objectives:
- Learn how to approach events about participation in their program
- Use your brand identity to create collaborative opportunities with the event that may not already exist
- Develop co-marketing strategies and unique event activations to set your brand apart
- Find opportunities to think outside the box to create a mutually supportive relationship with the event
