Author: : Kaleb Nation

Selecting a Craft Beverage Distributor Part 6: Sealing the Deal with a Distributor

When that long-awaited deal with your ideal distributor comes through, all the patience and perseverance will seem worth it. However, the work isn’t done. Now, it’s time to seal the deal with some questions, discussions, and paperwork. What to Ask As you begin to move to the next stage with your ideal distributor, you may […]

Selecting a Craft Beverage Distributor Part 5: Attracting Alcohol Distributors

After deciding on potential wholesale alcohol distributors to work with, you need to be ready to sell them on working with you. That means pitching them about the value your brand can add to their portfolio. Start your outreach with a distributor by phone or email. Be clear about your beverage’s specifications and why your […]

Getting Your Beverage To Market

You need more than just a good idea to start a new beverage or brand extension. Getting a new product in front of a consumer can be expensive and complicated. Join Scott Weddle from Flavorman and Bruce Nissen from Jester and Judge Cider/LBD Beverage as they discuss the basics from flavor, packaging and manufacturing. This […]

Why Sake?

Are you intrigued by this traditional Japanese beverage that is having a resurgence in North America? Have you ever thought you wanted to get into the Sake business or extend your brand into this new market? This webinar looks at the growth of the North American Sake market and examines the steps you need to […]

Selecting a Craft Beverage Distributor Part 4: Benefits and Drawbacks of Working with a Distributor

When Prohibition was repealed in 1933, the Federal Government gave the states power over ensuring responsible alcohol distribution. A three-tier system was introduced where  liquor suppliers were required to work with a middleman, also known as a distributor or wholesaler, who would then sell the products to retailers. Overall, the system has worked. However, there […]

Selecting a Craft Beverage Distributor Part 3: Why Pick a Beer Distributor for Your Wine?

It seems obvious that you should pick a wine distributor if that’s your product segment in the craft business. However, that’s not always the case. Here’s why you should consider a beer distributor for your wine brands: They make faster payments  While wine distributors typically pay after your wine is sold, beer distributors get you […]

Selecting a Craft Beverage Distributor Part 2:  What to Look For in a Craft Wine Distributor

The second part in our series on selecting a distributor is focused on the wine segment. Once you are ready to launch your wine, now what? It’s time to start looking at how you will distribute that wine so it gets in front of your target customer in supermarkets and at restaurants. With so many […]

Selecting a Craft Beverage Distributor Part 1: Things to Consider

In Part 1 of our blog series on selecting a distributor to work with in the craft beverage industry, we look at the factors that should be considered before diving into a partnership. Level of Commitment It’s important to work with a distributor that is committed to the craft beverage industry and shows signs of […]

The Effects of COVID-19 on Packaging

This webinar is brought to you by Craft Beer Professionals in partnership with Craft Beverage Expo. Tune in to learn the effects of COVID-19 on packaging through this engaging webinar led by a panel of beverage professionals. The conversation features: Greg Lovensheimer – Chief Operating Officer, Millcraft Harrison Chie – VP of Sales & Marketing, Weber Packaging Joel […]

PayneWest Insurance, Managing Your Risk/Liability: How to Maximize Your Insurance Coverage as a Craft Beverage Producer

Knowing your risk and understanding your liability as a producer is one of the keys to business success.  Join this panel, led by PayneWest Insurance, to discuss the key coverages you need now and moving into 2021.  Do you have the right insurance for your business?  Get real world takeaways from other producers on the […]